Obies BSFL


Social Media Management

Social Media, Content Creation, Shorts Reels, Graphic Design

O V E R V I E W

Over the past four years, the partnership between Nova Pulse and Obie’s BLSF has been marked by strategic marketing consulting, trade shows, website development, social media management, and advertising.

For this case study, NovaPulse proposed a holistic approach to further enhance Obie’s BSFL digital presence, engagement, Canada-wide brand recognition, and multi-segment reach.


D E L I V E R A B L E S

Growth Strategy

Social Media Ads

Video, Shorts, Reels

Content Creation

Post and Stories

Social Listening

Open New Sales Channel Possibilities

facebook Shop

  • Facebook Shop

  • Instagram Shop

  • Google Shopping

  • Kijiji Ads & More

Facebook, Instagram, TikTok

Content Tailored To All the Major Platforms

Social Media

Brand Consistency, Product Portfolio & Social Media Ads

Results

The Social Media Content Strategy enhanced the brand’s digital presence, reach & engagement with its audience.

1000+

Followers

15%

Obie’s monthly revenue increased by 15% with Facebook Shop Ads.

Social Listening

+ Customer Sentiment

Posting with consistency improved the brand recognition as the number one in the Pet Food industry for their segment.


“Obie’s Black Soldier Fly Larvae (BSFL) are the nutrient-rich, naturally high calcium food staple your pet deserves.”

No dusting. No gut loading. No chirping.

— Hermonie (Obie’s Mascot)

CLIENT TESTIMONIALS

CUSTOMERS LOVE US


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